Tokamachi | Rubies in the Snow: Echigo-hime Strawberry Picking Experience - 30-Minute All-You-Can-Eat and the Phantom Strawberry Fragrance Peach Visit 048

Step into Hanamizu Farm in Tokamachi, Niigata Prefecture, and in the warm greenhouse surrounded by heavy snow, pick your own "Echigo-hime" berries with a sweetness level of 13 degrees Brix or higher, savoring the rich aroma and sweet flesh of this snow country exclusive.
Region:
Departure / Meeting Point: 花水農產(新潟縣十日町市)
Duration Half-day experience (approximately 1 hour)
Operating Period 2026-12-20 ~ 2027-06-10
Minimum Number of Participants 1 ~ 6 people
Price (per person)
Adult: ¥3,300
Child: ¥3,300
Age Restriction 無特定限制,親子友善

Itinerary Details

新潟縣十日町越後姬草莓採摘體驗|親手摘下甜度 13 度以上的「越後姬」

Snow Country Exclusive: Melt-in-your-mouth "Echigo Princess"

“Echigo-hime” is a variety specifically cultivated for Niigata’s cool climate. Unlike regular strawberries, its flesh is extremely soft and juicy with almost no fiber, and its sweetness can reach over 13 degrees Brix. Because the flesh is delicate and difficult to transport over long distances, it is a “snow country ruby” that can only be enjoyed in Niigata.

新潟縣十日町越後姬草莓採摘體驗|親手摘下甜度 13 度以上的「越後姬」

Encounter a magical variety: strawberries with a peach scent

The “Fragrance Peach,” specially cultivated by Hanamizu Agricultural Products, is known for its unique floral and fruity aroma and extremely high sweetness, often fetching over 500 yen per fruit. In this experience, you will step into this fragrant greenhouse, where you can not only indulge in delicious fruit but also learn the secrets of how artisans cultivate top-quality fruit in high-altitude, snowy regions.

Itinerary

Farm visit and strawberry tour

10:00
新潟縣十日町越後姬草莓採摘體驗|親手摘下甜度 13 度以上的「越後姬」

Arrival and Check-in

Arrive at Huashui Agricultural Products. After checking in at the counter, collect your picking containers and prepare to enter the warm strawberry greenhouse.

10:10
新潟縣十日町越後姬草莓採摘體驗|親手摘下甜度 13 度以上的「越後姬」

Strawberry Knowledge Elementary School

Farm staff explained the characteristics of Echigo Hime strawberries on-site, taught how to select the reddest and sweetest ripe fruits, and introduced the rare variety Fragrance Peach.

30 Minutes of Sweet Moments

10:20
新潟縣十日町越後姬草莓採摘體驗|親手摘下甜度 13 度以上的「越後姬」

Pick and eat to your heart's content

The 30-minute all-you-can-eat experience is officially launched! Wander among the sturdy strawberry trellises, find your perfect strawberry, and enjoy the freshest and most fragrant taste feast of the season.

10:50
新潟縣十日町越後姬草莓採摘體驗|親手摘下甜度 13 度以上的「越後姬」

Freedom of choice and allocation

The experience has ended. You can return to the shop area to purchase freshly picked strawberries as souvenirs, carrying with you a belly full of sweet energy to continue your snow country journey.

Important Information & Cancellation Policy

  • Important Notes: This tour is only available to those driving themselves. Please wear comfortable flat shoes to enter the greenhouse. The temperature inside the greenhouse is high, so it is recommended to wear layers of clothing so that you can easily remove your outerwear. Please treat the crops with care and only pick fruit intended for consumption.

  • Cancellation Policy:

    • Once a reservation is made, a 5% system cancellation fee will be charged if the reservation is cancelled due to personal reasons.

    • 7 days before departure: 30%

    • 3 days before departure: 50%

    • Previous day and current day: 100%

Inquiries about This Tour