Tokamachi | Snow Country Strawberries: Echigo-hime Picking, 30-Minute All-You-Can-Eat & the Rare “Fragrance Peach”

Step into Hanamizu Farm in Tokamachi, Niigata, and pick your own Echigo-hime strawberries inside a warm greenhouse surrounded by deep winter snow. Enjoy 30 minutes of all-you-can-eat strawberries known for their exceptional sweetness of 13° Brix or higher, delicate texture, and rich aroma, while discovering the rare “Fragrance Peach” variety grown specially by the farm.
Departure / Meeting Point:
Duration Half-day experience (approximately 1 hour)
Operating Period 2026-12-20 ~ 2027-06-10
Minimum Number of Participants 1 ~ 6 people
Price (per person)
Adult: ¥3,300
Child: ¥3,300
Eligible Persons/Age Restriction

Itinerary Details

新潟縣十日町越後姬草莓採摘體驗|親手摘下甜度 13 度以上的「越後姬」

Snow Country Exclusive: The Delicate Echigo-hime Strawberry

Echigo-hime is a strawberry variety developed specifically for Niigata’s cool climate. Known for its exceptionally soft, juicy flesh and delicate sweetness, the berries can reach 13° Brix or higher when fully ripe. Because their delicate texture makes them difficult to transport over long distances, Echigo-hime is best enjoyed fresh at the farm in the region where it is grown.

新潟縣十日町越後姬草莓採摘體驗|親手摘下甜度 13 度以上的「越後姬」

Discover the Rare “Fragrance Peach” Strawberry

Hanamizu Farm also cultivates the rare “Fragrance Peach,” a variety prized for its distinctive floral and peach-like aroma. Known for its rich fragrance and intense sweetness, this unusual strawberry offers a completely different tasting experience from conventional varieties. Step inside the greenhouse and discover how local growers carefully cultivate exceptional fruit in Tokamachi’s snowy climate.

Itinerary

Farm Visit & Strawberry Experience

10:00
新潟縣十日町越後姬草莓採摘體驗|親手摘下甜度 13 度以上的「越後姬」

Arrival and Check-in

Arrive at Hanamizu Farm and check in at the reception area. Collect your picking container and receive a brief introduction before stepping into the warm strawberry greenhouse.

10:10
新潟縣十日町越後姬草莓採摘體驗|親手摘下甜度 13 度以上的「越後姬」

Meet Echigo-hime & Fragrance Peach

Learn about the characteristics of Echigo-hime from the farm staff and discover how to identify berries at their sweetest and ripest. You’ll also be introduced to the rare Fragrance Peach variety and learn about the differences in aroma, flavor, and texture between the two.

30 Minutes of Strawberry Bliss

10:20
新潟縣十日町越後姬草莓採摘體驗|親手摘下甜度 13 度以上的「越後姬」

Pick & Eat to Your Heart’s Content

Your 30-minute all-you-can-eat experience begins! Wander between the strawberry plants, choose the berries that look perfectly ripe, and enjoy them freshly picked straight from the plant. Take your time comparing different berries and savor the sweet, fragrant flavor at its freshest.

10:50
新潟縣十日町越後姬草莓採摘體驗|親手摘下甜度 13 度以上的「越後姬」

Take Some Home

When the tasting experience comes to an end, return to the shop area and browse the farm’s fresh strawberries and local products. Pick up some strawberries to take home and continue your journey through snow country with a sweet souvenir.

Important Information & Cancellation Policy

Important
Information &
Cancellation Policy

Important Notes:

– This experience is available only to guests traveling by their own car.
– Please wear comfortable, flat shoes suitable for walking inside the greenhouse.
– The greenhouse can be warm, even in winter. We recommend wearing layers that can be easily removed.
– Please handle the plants and fruit carefully and only pick strawberries intended for consumption.
– The tour is conducted primarily in Japanese, with basic English assistance available.

Cancellation Policy:

– A 5% system cancellation fee will be charged for cancellations made for personal reasons after booking.
– 7 days before departure: 30%
– 3 days before departure: 50%
– 1 day before departure and on the day of departure: 100%

Inquiries about This Tour